Project Wonderful really is a wonderful way to advertise online. It works on an infinite auction model, which essentially means that so long as you hold the highest bid, your ad will be displayed.
You pay for days, not views or anything else. For example, you might bid 1 cent to have your ad on a particular site. If you are high bid – you win and your ad is displayed. You are being billed 1 cent per day to have your ad up.
If someone outbids you (say 2 cents per day) then their ad is shown until it either expires or someone outbids them. While their ad is shown, you don’t pay anything more.
The interface takes a little time to learn but it’s quite easy to jump in, put up an ad and see what happens. You will need to know how to produce images in something like PhotoShop or another simple image manipulation program.
There are thousands of sites you can bid on and the whole thing is based on transparency. You can see how many hits the sites get, where they are coming from, who clicks on your ad and a lot of other detail.
Even if you don’t have much money you can get your ad on premium sites and capture a bit of their traffic flow. From my own use of it, ten minutes on a high traffic high popularity website can be worth more in clickthroughs than weeks on lower traffic lower cost websites.
If you have a website yourself, you can easily add Project Wonderful advertising to your site and make some money. Wordpress has a plugin and for other backends like Joomla, it’s a simple cut and paste of code. Even if your ad sales only generate 10 cents per day, you can use this to fund continuous advertising online.
I’ll put up more posts in the future about Project Wonderful and how to get the best value for money (like working out your price-traffic ratio, how to get your ads on high traffic sites with low investment and how to find the best sites to put your ads on).
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